About NYeC

Staff Directory

To reach the general information line at NYeC please call: 646-619-6400

Directors
  • David Whitlinger, Executive Director

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    As Executive Director, Dave has overall responsibility for the New York eHealth Collaborative, a non-profit organization promoting health information technology that ensures fast, secure, accurate access to patient data across New York State. Previously, Dave served as the Director of Healthcare Device Standards and Interoperability for the Intel Corporation in its Digital Health Group, responsible for healthcare device interoperability strategies and standards development. He led a cross-industry consortium, the Continua Health Alliance, focused on the establishment of an ecosystem of interoperable, personal telehealth systems. He also served on the Bluetooth SIG Board of Directors for several years. Dave is the author of five research journal articles, four of which focused on breast cancer DNA analysis.

  • Anuj Desai, Vice President of Market Development

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    Anuj Desai is the Vice President of Market Development for the New York eHealth Collaborative (NYeC). In this role, he is responsible for developing and managing strategic relationships and alliances with the various vendors and partners that interact with NYeC. He also leads the New York Digital Health Accelerator, the multi-state/multi-vendor EHR/HIE Interoperability Workgroup, work related to development of an API, and the incubation of new capabilities within the statewide network.

    Anuj brings over 13 years of experience in business development, strategy, and relationship management experience in the health care industry. Most recently, he worked in a business development role at Johnson & Johnson focused on developing whitespace strategy and forming business cases for M&A and organic growth in health technology. Previously, he has worked for a software consulting company developing clinical data management tools for pharma and biotech clientele. He received his MBA from University of Maryland’s Robert H. Smith School of Business and his undergraduate degree in Biotechnology from Rutgers University. He was recently named a member of Crain’s New York Business 2013 Class of “40 Under 40.” This list recognizes the top young rising leaders in the New York City business community.

  • Lisa Halprin Fleisher, Chief Marketing Officer

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    Lisa Halprin is Chief Marketing Officer at the New York eHealth Collaborative. Prior to joining NYeC, she spent fifteen years with the Consumer Care division of Bayer taking on increasing levels of responsibility, including brand management, new product development, innovation strategy, and global marketing strategy. She was the Global Brand Director for Aleve and led the One-A-Day Vitamins brand in the U.S. Most recently, she was the US Marketing Director for Medicated Skin Care and Rx-to-OTC switch.

    Lisa began her career in brand management and has spent significant time working in global strategic marketing roles both in US headquarter positions as well as on assignments in the UK and Italy. Lisa has over 20 years of marketing experience across a number of consumer product categories, many of which have been in the consumer healthcare industry.

    She received her B.A. in History from Vassar College, and holds a MBA from Vanderbilt University.

  • Bruno Pettoni, Chief Financial Officer

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    As Chief Financial Officer (CFO), Bruno brings over 30 years of financial management experience to the NYeC organization with 10 of those years in the health care environment. Prior to joining NYeC, Bruno held the position of CFO/Vice President (VP) for Youth Consultation Service, Inc., the largest non-profit health care agency serving youth in the state of New Jersey. In this role, Bruno directed all financial aspects of the business including accounting practices, budgeting, cash flow management, financial planning, interface with the Board of Directors and the financial banking community, and monitoring of financial performance.

    He has also served as CFO/Director of Operations for a technology distributor and service organization servicing Fortune 500 companies in East Rutherford, New Jersey and as Controller for a venture capital company in Ridgewood, New Jersey. Earlier in his career he held various positions with public accounting firms.

    Bruno is a hands-on financial manager. He holds a Bachelor of Science degree in Accounting from Montclair State University. He is a Certified Public Accountant (CPA) and a member of the New Jersey Society of CPAs and the American Institute of CPAs.

  • Inez Sieben, Chief Operating Officer

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    Inez Sieben is Chief Operating Officer for NYeC and is responsible for the organization’s operations, including finance, human resources, facilities, and legal.

    Previously, Inez served as Vice President of Nonprofit Consulting and Special Projects at Public Health Solutions, where she oversaw administrative services provided to clients, including fiscal and contracts management, human resources, recruitment, grants management, and information technology. Other client services included technical assistance, strategic planning, and development of organizational policies and procedures.

    Prior to joining Nonprofit Consulting Services, Inez was Executive Director of the SKILL Center, a training and employment program; she has over 15 years prior experience working in numerous public health and social service programs in nutrition, early childhood development, and HIV/AIDS. Inez holds a Masters of Public Health from Boston University and a BA from the University of Massachusetts. She serves on the Board of Sunnyside Community Services, a large human services nonprofit.

  • Cynthia Sutliff, Director of Policy

    SURFACE Magazine Dialogue with Hans Ulrich Obrist, Marina Abramovic & Kanye West
SURFACE Magazine Dialogue with Hans Ulrich Obrist, Marina Abramovic & Kanye West
SURFACE Magazine Dialogue with Hans Ulrich Obrist, Marina Abramovic & Kanye WestSURFACE Magaz

    Cindy Sutliff is the Director of Policy at the New York eHealth Collaborative and is responsible for the development of statewide policy that ensures the privacy and security of electronic exchange of health information in NY State. Prior to joining NYeC, she served as Executive Director of the American Immunization Registry Association, a national membership organization of state Immunization Information Systems (IIS) and other interested stakeholders. There, Cindy led the organization’s strategic planning, policy and program development, and implementation of consensus-based best practice guidelines for IIS at the state level.

    Cindy has over 20 years experience in non-profit management including holding executive level positions at the YWCA of the USA and UNICEF USA, both national organizations. She served as Director of the NY City Fund for Aging Services, and Director of the NY City Alzheimer’s Resource Center during Mayor Dinkin’s administration. She is a recipient of the CDC National Leadership Award (2010) and a co-author of the 2011 Public Health Management Practice publication Development and Utilization of Best Practice Guidelines for Immunization Information Systems.

  • Paul Wilder, Chief Information Officer

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